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Unlocking Market Potential

Sell Your Brand To Architects and Interior Design Professionals
Programa
Programa
Updated: 03 July 2024
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.

Wish there was a way to grow sales and better connect with clients?

90% of Architects and Interior Designers research products online before specifying. Programa For Brands will help showcase your products in front of the right decision-maker, at the right time.

With your products and details accessible at the right time, you can develop relationships with your clients and spend less time managing admin and chasing.

Your day-to-day will not get lost in admin, this will mean more leads and more time to build lasting relationships.

One platform, all conversations. Seamlessly engage with designers directly within Programa.
One platform, all conversations. Seamlessly engage with designers directly within Programa.

Why Does This Matter To Me As A Brand / Supplier?

In a sector as nuanced as architecture and interior design, the conventional sales funnel often falls short. Programa’s approach streamlines this intricate landscape. With $850 million in total product value specified and a vibrant community of 90k active architects and interior designers, we focus on quality over quantity.

Programa has rapidly expanded to a global user base, overseeing more than 25,000 active projects. The outcome? A curated ecosystem where your brand’s exceptional design aligns seamlessly with market demand.

 

What Does That Translate To?

No more advertising with intangible results

  • $2.2b in total product value have been added to Programa Schedules.

Hitting a peak and struggling to grow a reputation among decision-makers?

  • 20+ sessions per average active A&D pro every day.

Form a strategic partnership with influential tastemakers

  • 41k+ leads per month, growing by 3% each month for all suppliers.

Effectively penetrate new markets and increase your market share

  • 1.2M products have been specified by designers on Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.

How Does the Trade Portal Work?

Why sign up to the Programa Trade Portal?

Eliminate guesswork and enhance your sales funnel reach through Programa’s Trade Portal. Functioning as an intermediary, it introduces your brand to high-intent design studios ensuring a streamlined transaction process.

How Will It Solve My Problems?

  • Transparency: Understand where every lead is in the sales funnel.
  • Client Growth: Target high-intent leads and convert them to loyal clients.
  • Brand Visibility: Get your products in front of the right audience, and reduce your marketing investment and effort.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.

What does the Trade Portal Offer?

  • Streamline operations, effectively cutting costs.
  • List your products, manage your sales funnels, and receive real-time notifications on quotes, enquiries, and purchase orders, all in one unified platform. No need for a complicated multi-tool setup.
  • With 28% of products entered into a designer’s schedule getting ordered in just an average of two weeks, your sales pipeline is much more transparent.

What will it be like day to day?

  • Real-time updates: No more slogging through emails to gauge client interest.
  • E-commerce Integration: Seamlessly sync your Shopify or WooCommerce products.
  • Client Management: Centralised data on quotes, purchase orders, and enquiries.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.

The Trade Portal Advantage

Be a part of our industry leaders, who are helping to transform the way we work in the design industry.

Apply To Join The Trade Portal

Register Your Brand Today

EditorialInteriors
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Table of contents
  1. Register to join our highly requested webinar On February 27th
  2. What To Expect In The Session
    1. Why Your Studio Will Benefit?
    2. Reserve Your Spot
  3. Studio WIP
  4. What else is new?
  5. What’s coming in February?
  6. How are you using Programa?
  7. What challenges did the platform help overcome in a recent project?
  8. The Issue - Complex Tax Handling<br />
  9. The Solution - Streamlined Tax Tool
  10. The Result - Enhanced Clarity and Compliance<br />
  11. Discover the future of sourcing and specification within Programa
  12. The marketplace made for designers and suppliers
  13. What’s new. Trade Portal 2.0?
    1. Sleek new look and feel
    2. Find exactly what you need
    3. Recommendations, category and brand highlights
    4. Tailored to your needs
  14. Why designers love this
    1. Start using Trade Portal 2.0
      1. Support
      2. Task Management
      3. Phases
      4. Dynamic Views
      5. Prepare your Studio
      6. Key Changes
      7. Detailed Steps for Current Studio WIP Users
      8. Future Releases
    2. 26 June 2024
    3. 19 June 2024
    4. 18 June 2024
    5. 17 June 2024
    6. Programa and ASID empower interior designers with cutting-edge project management tools
  15. Enhancing the Design Process with Programa and ASID
  16. Exclusive Webinar for ASID Members
  17. Key Benefits of the Programa and ASID Partnership
    1. About Programa
    2. About the American Society of Interior Designers (ASID)
    3. Take advantage of the Programa and ASID Partnership now
  18. 11 April 2024
    1. Highlight
    2. Other fixes
    3. 31 October 2024
    4. 30 October 2024
    5. 29 October 2024
    6. 24 October 2024
    7. 23 October 2024
    8. 22 October 2024
    9. 17 October 2024
    10. 15 October 2024
    11. 11 October 2024
    12. 10 October 2024
    13. 07 October 2024
    14. 03 October 2024
    15. 02 October 2024
      1. Tasks: The Building Blocks of Effortless Studio Management
      2. Phases: Your Project's Roadmap to Success
      3. The Magic of Combining Tasks and Phases
      4. Getting Started is a Breeze
    16. Board View:
    17. List View:
    18. Timeline View:
    19. Seamless Integration for Holistic Project Management
    20. Client Portal
    21. Client Communication
    22. Rebranding
    23. Client Testimonial
    24. Software Solution
      1. Features
      2. Integrations & Sharing
      3. Upgrades
      4. We interviewed Interior Curator Tyler Aspen Edmonds, to understand how Programa aided in the completion of CURATORIAL HOUSE.
    25. Instant Sharing, Seamless Collaboration
    26. Customisation at its Best
      1. Hommeboys Interiors
      2. CUAIK | CDS
      3. AKI Design
      4. Meraki Design
      5. Nickolas Gurtler Design
      6. Mera Studio Architects
    27. Data Encryption in Transit and at Rest
    28. Security Controls
    29. Multi-Factor Authentication (MFA)
    30. Monitoring and Breach Protocols
    31. Your IP is Yours, Forever
    32. 1. Schedules
    33. 2. Project Management
    34. 3. Client Dashboard
    35. 4. Pinboards
    36. 5. Financials View
    37. Schedules: Organized and Up-to-Date Project Tracking
      1. Benefits:
    38. Pinboards: Visual Inspiration and Design Curation
    39. Canva Sharing: Collaborative and Seamless Presentation Integration
    40. Invoices: Simplified Financial Management and Transparency
    41. Client Dashboard Controls: Complete Access Management at Your Fingertips
      1. How the Client Dashboard Transforms Your Workflow
      2. Benefits of the Update
    42. Wish there was a way to grow sales and better connect with clients?
    43. Why Does This Matter To Me As A Brand / Supplier?
    44. What Does That Translate To?
  19. How Does the Trade Portal Work?
  20. <strong>How Will It Solve My Problems?</strong>
    1. What does the Trade Portal Offer?
    2. What will it be like day to day?
    3. The Trade Portal Advantage
  • Editorial
  • Interiors
Reading: Unlocking Market Potential, Sell Your Brand To Architects and Interior Design Professionals
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In the competitive landscape of architecture and interior design, traditional sales strategies often fail to make an impact. This is where Programa steps in, revolutionizing the way brands connect with industry professionals. As of March 2024, Programa's innovative approach has changed the game for suppliers and brands looking to penetrate the market more effectively.