The way interior design and architecture professionals source, specify and procure products has dramatically changed over the past few years, and Programa has been at the forefront of this revolution. Now, Programa are offering A&D brands and suppliers a new way of thinking about sales and marketing for forward thinking brands and suppliers.
WOODCUT x AKI Design
Trade Portal Discovery
Programa06 August 2024
“Likes and views don't equal sales. We built Programa to solve real problems for A&D professionals and our approach with Programa for Brands is no different. A huge chunk of our industry’s budgets are spent on activities with no predictable outcome, basically guesswork, and we want to change that.”
Claudio OyraceCo-Founder, Programa
The Future of Sales & Marketing for A&D
In a few short years, Programa has become the leading product specification software globally. If you’ve walked past a new home, restaurant or apartment build recently, chances are, its being built with Programa.
“Some of the challenges as designers is keeping everything in a Schedule, that is able to be constantly updated, without taking away too much physical and mental time away from design. Programa has really helped us as a studio in that way.”
Tessa JamesDirector and Head of Communications, AKI Design
Goodbye Guesswork - Real growth for A&D brands
Instead of spending heavily on legacy media, Programa provides a direct line to designers specifying products early in the sourcing cycle. This is achieved not through in your face advertising or cold calling, but by offering natural and native promotion of A&D products, guaranteed to be seen by only industry professionals, not just as they browse, but while they work.
This means more meaningful sales enquiries and high-quality prospects, allowing sales and marketing teams to secure better insights and serve clients effectively. Leading the future of A&D specification and sales for brands, Programa offers powerful solutions unavailable anywhere else.
“Programa acts as a middleman, connecting our sales teams with clients, filtering leads through the sales funnel, and providing informed information for face-to-face meetings.”
Annabel TuckerSocial Media & Marketing Manager, WOODCUT
WOODCUT and AKI Design: A Success Story
Earlier this year, we documented AKI Design Studio’s ‘Alexandra House,’ a project involving the specification from WOODCUT premium timber flooring range. This collaboration, facilitated through the Programa Trade Portal, highlights how Programa for Brands fosters seamless and efficient designer-supplier relationships.
With their profile set up on Programa for Brands, WOODCUT received detailed quote requests for their Smokey Ash line, streamlining the process and enabling their sales team to respond efficiently. This resulted in a more informed and seamless purchasing experience for everyone.
“With Programa, we’re able to put all of our products and our brand out to the right market who we want to see it, which is the architecture and design community.”
Annabel TuckerSocial Media & Marketing Manager, WOODCUT
Suppliers like WOODCUT on Programa for Brands have clarity on the status of each prospect and quote requests from design studios. Centralising communication between suppliers and designers benefits both sides. The WOODCUT sales and marketing team can track the sourcing stages from quoting to delivery, with various filters providing clear insights into each product’s status.
“Programa is connecting our sales teams with clients, filtering leads through the sales funnel, and providing informed information for face-to-face meetings.”
Annabel TuckerSocial Media & Marketing Manager, WOODCUT
Programa offers unprecedented insight into brand’s current and future sales funnels, in app communication tools to facilitate smooth quoting and transactions, and easy onboarding - thanks to an AI powered secret sauce.
“Through Programa, we’re actually able to get the data-driven insights about what products are popular that help shape our product range.”
Annabel TuckerSocial Media & Marketing Manager, WOODCUT
Register your brand, join the future of the A&D Industry
Join the top brands servicing the industry across Australia and New Zealand and integrate your products with Programa. Over the coming months, Programa for Brands will release a the next-generation specification and sales tools for brands that will empower sales and marketing teams to sell products more effectively and reduce advertising uncertainties.
Learn more about how Programa is helping facilitate high-end projects for the A&D industry. Register your brand now.
