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Why brands list on Trade Portal 2.0

Specified, not just seen.
Programa
Programa
Updated: 28 February 2025
Meet designers where they work, not just browse. Discover a revolutionary way to connect, get specifed, and sell with Programa’s Trade Portal 2.0. The only platform for A&D Brands to reach designers and grow sales.
Programa Trade Portal Launch

The Trade Portal not only serves as a reliable source for products from trusted brands but also gives you a solid platform for determining exactly what you want to include in your project. Say, in some cases it could be a trigger for an entire Schedule.

Shona McElroySMAC Studio

The future of sales and marketing for A&D brands

The way architects and designers (A&D) source, specify, and procure products has changed dramatically. For brands, being seen is no longer enough—products must be specified and integrated into real projects to drive real growth.

That’s why we’ve reimagined Programa’s Trade Portal, creating a platform that puts your brand at the heart of the designer’s workflow. With the Trade Portal 2.0, you can connect with top designers and architects in Australia and New Zealand currently.

 

What sets Programa apart?

We understand the challenges designers face in sourcing the perfect products for their projects. We also understand the challenges brands face in the uncertainty with investing in new trade relationships and bringing new products to market.

  • Meet designers where they already work - directly in their project schedules, product libraries where they are sourcing and specifying.
  • Stop guessing ROI - With Programa, you’ll see measurable results from leads, quotes, and specified projects.

That’s why we’ve reimagined the Trade Portal—to provide you with a central hub that meets these needs for both designers and brands along the procurement and sales journey.

What is it like behind the Trade Portal for Brands?

With Programa, we're able to put all of our products and our brand out to the right market... Seeing inquiries and quotes come in helps us expand our range and better serve the design community.

Annabel TuckerWoodcut

 

What’s in Trade Portal 2.0?

We’ve upgraded every aspect of the Trade Portal to deliver a streamlined way to showcase your products to designers, more intuitive experience. Here are the standout features you can explore.

All-new trade portal look and feel
All-new trade portal look and feel

Sleek new interface

The first thing you’ll notice is the interactive, refreshed design of the Trade Portal marketplace.

  • Enhanced look and feel - The redesigned Trade Portal encourages exploration, ensuring your products and brands are front and centre.
  • Top breakpoint placements - highlight tiles, banners and video carousels help to showcase key products or collections, attracting attention at each breakpoint. Key placements are available at every stage.
  • Public access - Your brand profile and products are visible to logged-out users, broadening your reach to clients as well while keeping sensitive details private to serious designers.

Experience a design-first interface built to inspire and amplify your presence.

All-New Advanced Search

Advanced search and filters

Unlock the power of precision and relevance with advanced search and filter capabilities that ensure your products stand out during a designer’s workflow.

  • Advanced filters - Enable designers to find your products effortlessly by filtering through key attributes like category, brand, price, lead times, colours, materials, and finishes.
  • Machine learning recommendations - Your products are surfaced in highly relevant searches, thanks to Programa’s intelligent algorithms.
    • Products similar to those already included in a designer’s project schedule.
    • Products aligned with a studio's existing product library.
  • Category browsing - Proper categorisation allows designers to naturally discover your products while exploring categories and styles relevant to their projects.

With Advanced Product Search, designers find exactly what they need, when they need it—while your products are presented in a highly relevant and contextual way as they work.

Curate and showcase collections
Curate and showcase collections

Showcase product collections by category

Brands can leverage collections and categories to promote their products in a visually striking and highly relevant way, ensuring maximum engagement with the design community.

  • Highlight product lines - Use collections to spotlight new product lines, seasonal trends, or your most popular items. These collections can become a centrepiece of your brand’s highlights on the Trade Portal.
  • Create complementary collections - Group products by categories, themes, applications, or styles to show how your offerings work together. For example, a tapware brand might create a “Modern Bathroom Essentials” collection featuring complementary sinks, fixtures, and accessories for a bathroom style.
  • Drive discoverability - categories and collections give brands greater control over how products are discovered, creating more targeted and engaging ways to connect with designers actively searching for solutions.

See a sample collection

 

With categories and collections, brands can move beyond traditional marketing and engage directly with the design community in meaningful, visually compelling ways.

Explore high end brands in the Trade Portal
Explore high end brands in the Trade Portal

Curated recommendations

Tailored discovery for designers, strategic visibility for brands

Programa’s Trade Portal recommendation engine ensures designers see the most relevant products at the right time, offering brands unparalleled opportunities to be specified.

  • Programa selects - Hand-picked collections curated by the Programa team, featuring standout products on the homepage for prime visibility.
  • Product Library recommendations - Products aligned with a designer’s saved library, ensuring relevance even when they’re not actively working on a project.
  • Schedule recommendations - Dynamic suggestions based on a designer’s most recent project schedule, surfacing your products when they’re making key decisions for a project.

Curated recommendations connect designers with your products in ways that are timely, relevant, and impactful.

Seamlessly sourced, specified and sold
Seamlessly sourced, specified and sold

What's unique for brands?

  • Empower your sales team - Connect with designers earlier in the sales cycle, ensuring your team has the information they need to lock in sales and deals faster.
  • Unmatched data and insights - Programa gives you unprecedented visibility into what’s being specified and what stage it is in, helping you stay ahead of your pipeline and tailor your product range.
  • A platform built for sales, not just advertising - Unlike traditional marketplace platforms, Programa integrates directly into the designer’s workflow, ensuring your products are actively specified in real projects.
  • ROI you can see - Track leads, quotes, and orders directly tied to your products. Gain actionable insights into your sales funnel, so you can focus on what works.
Trade Portal

Why list on the Trade Portal?

Programa is built for trade only sales and specification. Currently available for ANZ distribution.
Trade Portal for A&D professionals
Trade Portal for A&D professionals

FAQs for brands starting on programa

From high-end residential to major commercial developments, Programa connects you with designers working on projects of all sizes.

Trusted by top brands across categories, Programa is the go-to platform for industry leaders. Browse all Brands on Programa here.

We make it easy with API integrations and dedicated onboarding support to help you get your products live with high quality and accuracy.

While results vary, Programa is built to deliver measurable leads, specified products, and sales—popular brands start seeing traction as soon as their products are all synced and visible.

Brand not listed on the Trade Portal yet? Sign up, to unlock the power of Trade Portal 2.0. Currently catering for Australia and New Zealand distribution. If your brand distributes elsewhere we'd recommend to join the international waitlist.

Support

We have support on standby to assist you, so feel free to reach out via chat. If you encounter any issues or feel overwhelmed, we can revert you to the current normal experience.

Thank you for your participation and valuable feedback. This is just the beginning, and your insights will help us refine and improve our Project Management tools.

For detailed guides and support, please refer to the links provided or contact our support team at team@programa.design.

EditorialInteriors
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Table of contents
  1. The Issue
  2. The Result
  3. The Solution
  4. Get Started Today
  5. The Complexities of Residential Interior Design
  6. Client Connectivity: Crafting Relationships and Spaces
  7. Project Prowess: Managing the Symphony of Tasks
  8. Materials Mastery: Sourcing, Selection, and Inventory
    1. Pinboards: Your Creative Oasis
    2. Financial Finesse: The Art of Business Management
    3. Embark on Your Programa Journey Today
    4. Studio WIP
    5. What else is new?
    6. What’s coming in February?
    7. Product Approvals are engineered to streamline designer-client collaboration.
    8. Main Benefits Of Product Approvals
    9. Creating & Submitting Approval Requests
    10. Client Approval Process
    11. Tracking Approval Statuses and Feedback
    12. Addressing the Need for Flexible Project Management in a Global Context
    13. Client Dashboards: Connecting Designers and Clients Globally
    14. Product Approvals: Streamlining Feedback and Collaboration
    15. Experience the Future of Design Communication with Programa
    16. Q3 Product Update
    17. The world’s best scheduling software gets even better.
    18. The All-new Web Clipper
    19. Other Improvements
    20. What’s next?
      1. Features
      2. Integrations & Sharing
      3. Upgrades
    21. 13 June 2024
    22. 07 June 2024
    23. 06 June 2024
    24. 04 June 2024
    25. 29 April 2024
    26. 24 April 2024
    27. 22 April 2024
  9. 16 April 2024
  10. 15 April 2024
  11. Other updates
    1. 30 May 2024
    2. 27 May 2024
    3. 24 May 2024
    4. 23 May 2024
    5. 16 May 2024
    6. 31 October 2024
    7. 30 October 2024
    8. 29 October 2024
    9. 24 October 2024
    10. 23 October 2024
    11. 22 October 2024
    12. 17 October 2024
    13. 15 October 2024
  12. Why These Events Matter More Than Ever
  13. Where Innovation Meets Implementation In The States
  14. European Design Destinations: Where Dreams Take Shape
  15. Maximizing Your Event Experience
  16. Making It All Work Together
    1. 13 November 2024
    2. 08 November 2024
    3. 30 September 2024
    4. 25 September 2024
    5. 20 September 2024
    6. 19 September 2024
    7. 17 September 2024
    8. What is FF&E in Interior Design?
    9. Why is FF&E Management Crucial?
    10. How Programa is Changing the FF&E Interior Design Software Game
    11. Why Programa Stands Out from Other FF&E Interior Design Software
    12. The Future of Interior Design with Programa
      1. The Hidden Cost of Chaos
      2. Enter the Digital Design Revolution
      3. Master Your Design Universe
      4. Design Intelligence at Work
      5. The Feedback Doesn't Lie
      6. Beyond Organization: Empowering Creativity
      7. A Day in the Life with Programa
      8. The Future of Interior Design is Here
    13. Streamlining Complexities and Enhancing Collaboration
    14. Managing Multiple Projects with Conflicting Deadlines and Resourcing Needs
    15. Communicating with Clients, Contractors, and Suppliers
    16. Sourcing Materials and Products
    17. Resolving Conflicts and Addressing Challenges
    18. Streamlining Project Management with Programa’s Studio WIP: A Cross-Project Management Solution
    19. Enhancing Communication and Collaboration with Programa’s Client Dashboard
    20. Leveraging Programa’s Cloud-Based Specifications for Efficient Material and Product Sourcing
    21. Take Control of Your Studio Today
  17. The future of sales and marketing for A&D brands
    1. What sets Programa apart?
  18. What’s in Trade Portal 2.0?
    1. Sleek new interface
    2. Advanced search and filters
    3. Showcase product collections by category
    4. Curated recommendations
    5. What's unique for brands?
      1. Support
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Reading: Product Update, Why brands list on the Trade Portal 2.0
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Join the world’s best studios

The way architects and designers (A&D) source, specify, and procure products has changed dramatically. For brands, being seen is no longer enough—products must be specified and integrated into real projects to drive real growth.

That’s why we’ve reimagined Programa’s Trade Portal, creating a platform that puts your brand at the heart of the designer’s workflow. With Trade Portal 2.0, you can connect with top designers and architects in Australia and New Zealand while laying the groundwork for expansion into other markets.